Four Reasons

Optima Hair Color

Optima blurs the line between permanent and semi-permanent colors – you can use the same versatile color line for all types of color work that is needed in the salon. The shades are beautifully translucent and exceptionally deep at the same time. Optima is perfume-free and 100 % vegan. PPD and Ammonia Free*

*High lift shades contain ammonia for maximum lift.

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